Enhancing FMCG supply chain traceability and efficiency with blockchain technology implementation

Amarachi Queen Olufemi-Phillips 1, *, Abbey Ngochindo Igwe 2, Onyeka Chrisanctus Ofodile 3, Nsisong Louis Eyo-Udo 4 and Titilope Tosin Adewale 5

1 Independent Researcher, UK.
2 Independent Researcher, Port Harcourt, Nigeria.
3 Sanctus Maris Concepts Ltd, Nigeria.
4 Ulster University, United Kingdom.
5 Labatt Breweries of Canada.
 
Review Article
Magna Scientia Advanced Research and Reviews, 2024, 12(02), 008–032
Article DOI: 10.30574/msarr.2024.12.2.0178
Publication history: 
Received on 24 September 2024; revised on 01 November 2024; accepted on 04 November 2024
 
 
Abstract: 
Enhancing supply chain traceability and efficiency in the Fast-Moving Consumer Goods (FMCG) sector is critical for mitigating counterfeit losses and ensuring product integrity. This study proposes a comprehensive model for the implementation of blockchain technology tailored to the unique demands of the FMCG supply chain. The model emphasizes transparency, accountability, and real-time data sharing among stakeholders, including manufacturers, distributors, retailers, and consumers. By integrating blockchain, the FMCG industry can create a tamper-proof record of each transaction and product movement, significantly improving traceability from production to point-of-sale. Key components of the proposed model include a decentralized ledger that captures product information, provenance data, and transaction history. This approach facilitates efficient tracking of products, enhances supply chain visibility, and enables stakeholders to authenticate goods at any stage. Moreover, by employing blockchain’s smart contract functionality, the model allows for automated compliance verification and streamlined processes, reducing the time and resources required for audits and inspections. The study further explores potential extensions of blockchain technology to incorporate smart contracts that can automate various supply chain operations. These contracts can facilitate automatic payments upon delivery confirmation, trigger inventory replenishment orders based on real-time data, and enforce compliance with regulatory requirements without human intervention. By leveraging these technological advancements, FMCG companies can significantly reduce counterfeit losses and improve overall supply chain efficiency. This not only protects brand reputation but also fosters consumer trust, which is vital in an increasingly competitive market. The implications of this research highlight the transformative potential of blockchain technology in the FMCG sector, paving the way for future innovations in traceability and efficiency. In conclusion, this study presents a robust framework for blockchain implementation in the FMCG supply chain, addressing critical issues of traceability and counterfeiting while offering pathways for future enhancements through smart contracts.
Keywords: 
FMCG; Supply Chain Traceability; Blockchain Technology; Counterfeit Losses; Smart Contracts; Transparency; Efficiency; Decentralized Ledger
 
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