Digital entrepreneurship in U.S. pharmaceuticals: Integrating marketing innovation and supply chain efficiency
1 Independent Researcher, Boston, MA, USA.
2 The University of Chicago, Chicago, IL.
3 Vanderbilt University, Nashville, TN.
Review Article
Magna Scientia Advanced Research and Reviews, 2023, 09(02), 179–186
Article DOI: 10.30574/msarr.2023.9.2.0142
Publication history:
Received on 15 September 2023; revised on 04 December 2023; accepted on 07 December 2023
Abstract:
Digital entrepreneurship transforms the U.S. pharmaceutical industry by integrating innovative marketing strategies with efficient supply chain operations. This paper explores how advancements in digital technologies, such as artificial intelligence, blockchain, predictive analytics, and omnichannel platforms, enhance marketing outreach and optimize supply chain processes. The analysis highlights the growing importance of aligning marketing and supply chain functions to meet consumer demands, ensure regulatory compliance, and foster operational excellence. The synergistic integration of these domains drives cost efficiency and improves customer satisfaction and responsiveness in a highly competitive market. However, challenges such as data security, regulatory constraints, and the complexity of implementation must be addressed to unlock the full potential of digital entrepreneurship. The paper concludes with actionable recommendations, including investing in comprehensive digital ecosystems, fostering cross-functional collaboration, and leveraging partnerships to achieve sustainable growth and innovation in the pharmaceutical sector.
Keywords:
Digital Entrepreneurship; Pharmaceutical Marketing; Supply Chain Optimization; Artificial Intelligence; Blockchain Technology; Predictive Analytics
Full text article in PDF:
Copyright information:
Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0